Privacy policy

Updated: 15 October 2026

Paris Lovers attaches great importance to respecting your privacy. This policy explains what personal data we collect on the loversparis.fr website, why, and what your rights are.

1. Data controller

MSB ECOM, 128 rue La Boétie, 75008 Paris, France, publisher of the loversparis.fr website.

2. Data collected

  • Account and order: surname, first name, email address, telephone number, delivery and billing addresses. Payment is processed by our payment providers; we do not keep your bank details.
  • Personalisation: the names, texts and photos you send us to personalise an item.
  • Customer service: the content of your exchanges with us.
  • Newsletter: your email address, if you subscribe.
  • Browsing: IP address, type of device and browser, pages viewed, through cookies and similar technologies, with your consent where the law requires it.

3. Why we use it

  • To process, make, ship and track your orders (performance of the contract).
  • To answer your customer service requests (performance of the contract, legitimate interest).
  • To comply with our legal obligations, particularly accounting (legal obligation).
  • To improve the site and measure the effectiveness of our advertising (legitimate interest or consent).
  • To send you our offers by email or SMS (consent, which can be withdrawn at any time through the unsubscribe link).

4. Who has access to it

Your data is accessible to our team and our service providers, only as necessary: site hosting (Shopify), payment, making personalised items, transport and delivery, customer service, sending emails. It may be disclosed to the authorities where the law requires it. We do not sell your data.

5. Transfers outside the European Union

Some service providers may be located outside the European Union. In this case, we ensure that appropriate safeguards govern these transfers, in accordance with the GDPR.

6. Retention period

Order data is kept for as long as necessary for the commercial relationship and then for the period required by our legal obligations (10 years for accounting documents). Marketing data is kept for 3 years after your last contact with us. Connection data is kept for 12 months at most.

7. Security

We take technical and organisational measures to protect your data against loss, unauthorised access or disclosure. Our service providers are contractually bound to the same level of confidentiality.

8. Your rights

You can request access to, rectification, erasure or portability of your data, object to its processing or request its restriction, withdraw your consent, and set instructions for what happens to it after your death. Write to support@loversparis.fr. We reply within 1 month; proof of identity may be requested.

If you are not satisfied with our response, you can lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr).